This Privacy Policy (“Policy”) describes how www.thelifeofapancake.com Inc, its respective subsidiaries, affiliates, associated companies and jointly controlled entities (collectively “www.thelifeofapancake.com”, “we”, “us” or “our”) collect, use, process and disclose your Personal Data through the use of www.thelifeofapancake.com Apps and Websites (including all mobile applications and websites operated by www.thelifeofapancake.com (respectively “Apps” and “Websites”), products, features and other services globally (collectively, “Services”).

This Policy applies to our customers, passengers, agents, vendors, suppliers, partners (such as driver and merchant partners), contractors and service providers (collectively “you”, “your” or “yours”)

“Personal Data” is any information which can be used to identify you or from which you are identifiable. This includes but is not limited to your name, nationality, telephone number, bank and credit card details, personal interests, email address, your image, government-issued identification numbers, biometric data, race, date of birth, marital status, religion, health information, vehicle and insurance information.

Collection of Personal Data

We collect Personal Data about you in the ways listed below. We may also combine the collected Personal Data with other Personal Data in our possession.

You provide your Personal Data to us

We collect your Personal Data when you voluntarily provide it to us. For example, you may provide your Personal Data to us when you:

  • fill up a user profile or registration forms;
  • provide information to assess your eligibility to provide services as a www.thelifeofapancake.com-partner;
  • interact with our social media pages;
  • participate in contests or events organised by us;
  • use biometric features to identity yourself; and
  • fill up demographic information in surveys.

When our services are used

Personal Data may be collected through the normal operation of our Apps, Websites, Services. Some examples are:

  • your location (to detect pick-up locations and abnormal route variations);
  • feedback, ratings and compliments;
  • transaction information (such as payment method and distance travelled);
  • information about how you interacted with our Apps, Website or services (such as features used and content viewed);
  • device information (such as hardware model and serial number, IP address, file names and versions and advertising identifiers); and
  • personal data you enter in messages when you use our in-app communication features.

From other sources

When we collect Personal Data from other sources, we make sure that that data is transferred to us in accordance with applicable laws. Such sources include:

  • referral programmes;
  • our business partners, such as fleet partners, payment providers, ride-hailing partners and transport partners;
  • insurance and financial providers;
  • publicly available data;
  • governmental sources of data;
  • when our users add you as an emergency contact; and
  • marketing services providers or partners.